The Challenge

Dan Harris, bestselling author and host of the popular "10% Happier" podcast, was at a pivotal moment in his business. He faced several interconnected challenges:

1. Business Transition:
   • Parting ways with previous co-founders
   • Launching a new paid Substack platform
2. Audience Engagement:
   • Needed to deepen audience engagement and build community
   • Wanted to provide additional value to justify paid subscriptions
3. Content Creation Efficiency:
   • Required high-value, engaging content derived from weekly podcasts
   • Needed to avoid overburdening his team with increased workload
4. Leveraging Multi-Platform Engagement:
   • Aware that multi-platform engagement increases paid subscriptions
   • A study by the Tow Center for Digital Journalism showed that consumers engaging with content across three or more platforms are 45% more likely to pay for that creator's content

The key question became: How could Dan efficiently create high-value, engaging content across multiple platforms from his weekly podcasts to justify the subscription model and increase the likelihood of converting listeners to paid subscribers?

The Solution Search

Dan's team considered two main options:

1. Use internal resources to draft weekly content
   • Required time-coded transcripts
   • Needed staff for drafting and editing
   • Resulted in lower ROI due to increased labor costs
2. Leverage Astral's AI-powered Content Remix feature

The Astral Solution

We implemented our Content Remix feature, available with any Astral subscription:

1. Dan's team uploads the weekly podcast audio file

2. Astral automatically generates a time-coded transcript

3. Our AI applies a custom template created by Dan's team to transform the transcript into a comprehensive Cheatsheet, including:

   • Key takeaways

   • Notable quotes

   • Timestamped summary of key moments

   • Complete podcast transcript

   • Here’s a published example:

     https://www.danharris.com/i/148466992/episode-cheatsheet

4. Additional content like social posts, blog posts, and show notes can be generated simultaneously

The Results: Efficiency, Quality, and ROI

With support from Astral's Content Remix feature, Dan Harris and his team launched a new Substack and within the first month grew to 38,000 subscribers. Using Astral they achieved:

• First draft of the weekly Cheat Sheet generated in under 1 minute